This transformative program equips you with an invaluable tool for auditing strategic positions along four crucial axes: industry, environment, competitive advantage, and financials.

In this dynamic course, participants will

• Apply consumer psychology principles to develop effective marketing strategies and campaigns.
• Analyze and interpret marketing data to identify opportunities for optimization.
• Develop and implement marketing models to optimize performance.
• Understand data protection and privacy regulations and implement measures to comply with them and maintain consumer trust.
• Develop effective data visualizations to communicate marketing insights and recommendations.
• Develop ethical marketing strategies and campaigns that evaluate the impact on consumers and society.
• Implement customer relationship management strategies and revenue management techniques to optimize marketing performance.
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