MEDICAL REPRESENTATIVE 2003 – 2005 Evans Medical Nigeria Plc, Lagos

During my tenure as a Medical Representative at Evans Medical Nigeria Plc, I accomplished the following:

  1. Organized clinical meetings and symposia, effectively educating healthcare providers about new and enhanced pharmaceutical products. This ensured successful product introduction and market adoption.
  1. Garnered an impressive over 80% increase in sales returns within the South-West region of Nigeria. This achievement underscored my adeptness in sales strategies, relationship-building, and market expansion.
  1. Achieved an annual sales revenue of approximately USD 300,000, consistently demonstrating a robust ability to drive sales and meet revenue targets.
  1. Nurtured and maintained productive relationships with healthcare providers, fostering trust and loyalty. This led to enhanced product knowledge and increased prescription rates.
  1. Strategically executed marketing initiatives to position pharmaceutical products, resulting in heightened market share and increased brand recognition among healthcare professionals.
  1. Conducted vigilant monitoring of market trends, competitor activities, and customer feedback. These insights provided valuable inputs for product development, marketing strategies, and overall business growth.

BRAND SPECIALIST 2006 – 2007 Nestle Nigeria Plc., Lagos

As a Brand Specialist at Nestle Nigeria, I orchestrated impactful achievements:
Orchestrated brand events, consumer promotions, and activations for the Maggi portfolio, leading to heightened brand awareness and deeper customer engagement.

Managed the conception and execution of point of purchase materials, amplifying brand visibility and stimulating sales at retail outlets.

Skillfully coordinated below the line media endeavors for the Maggi brand, optimizing marketing strategies and effectively reaching the target audience with resonant messaging.

Conducted extensive market research and analysis, providing valuable insights on market trends, competition, regulations, and economic policies. These insights contributed to informed business planning and development.I took charge of brand events, consumer promotions, and activations for the entire Maggi range, resulting in elevated brand visibility and enhanced consumer engagement.
Exhibiting strong financial acumen, I efficiently managed an annual budget exceeding $3 million, optimizing resource allocation to achieve cost efficiencies and desired outcomes.
I played a pivotal role as a Marketing Business Analyst in implementing the SAP system across major countries within the Nestlé Central and West Africa Region. My contribution facilitated a seamless transition and received a 100% end user competency rating, enhancing operational efficiency and streamlined processes.

Overseeing an annual budget of approximately $5 million, I ensured optimal resource allocation to maximize returns and minimize costs while achieving desired business objectives. My role encompassed comprehensive communication strategies for category brands, elevating brand visibility, customer engagement, and market share.

Collaborating with cross-functional teams including sales, research and development, supply chain, and finance, I aligned strategies to drive overarching business goals. My strategic planning, market analysis, and competitive positioning efforts fueled substantial market growth for the category.

Guiding a high-performing team, I fostered a culture of innovation, accountability, and continuous improvement. Additionally, I managed relationships with key stakeholders, both internal teams and external business partners, to ensure the achievement of strategic goals.

BRAND MANAGER (Nestle Maggi) 2007 – 2009 Nestle Nigeria Plc, Lagos​

During my tenure as Brand Manager for Nestle Maggi, I orchestrated substantial growth and advancement for the brand category. This effort led to increased market share and heightened revenue generation for the Maggi portfolio.
I took charge of brand events, consumer promotions, and activations for the entire Maggi range, resulting in elevated brand visibility and enhanced consumer engagement.
Exhibiting strong financial acumen, I efficiently managed an annual budget exceeding $3 million, optimizing resource allocation to achieve cost efficiencies and desired outcomes.
I played a pivotal role as a Marketing Business Analyst in implementing the SAP system across major countries within the Nestlé Central and West Africa Region. My contribution facilitated a seamless transition and received a 100% end user competency rating, enhancing operational efficiency and streamlined processes.

Overseeing an annual budget of approximately $5 million, I ensured optimal resource allocation to maximize returns and minimize costs while achieving desired business objectives. My role encompassed comprehensive communication strategies for category brands, elevating brand visibility, customer engagement, and market share.

Collaborating with cross-functional teams including sales, research and development, supply chain, and finance, I aligned strategies to drive overarching business goals. My strategic planning, market analysis, and competitive positioning efforts fueled substantial market growth for the category.

Guiding a high-performing team, I fostered a culture of innovation, accountability, and continuous improvement. Additionally, I managed relationships with key stakeholders, both internal teams and external business partners, to ensure the achievement of strategic goals.

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